HON. ERLINDA PABI-ARAQUIL
Office of the City Mayor

HON. ERLINDA PABI-ARAQUIL

Mayor of Koronadal City

Serbisyong Totoo para sa Diyos at para sa Tao
Educational Background

A graduate of Bachelor of Science in Development Communication major in Broadcasting.

A Masters Degree holder in Master in Development Management and Governance, and a Doctor in Public Administration.

Broadcasting Career

She is a professional Broadcast Journalist for many years now. She started her radio broadcast career in 1993 as News Director and Reporter/Anchor at RMN Radio Mindanao Network.

She also worked as a reporter/anchor/news director at Bombo Radyo Philippines and later as part of GMA Super Radyo.

She is also more popularly known as BRIGADA BING since she is one of the Brigada Group's broadcast icons, having been part of it for more than a decade.

SERBISYONG TOTOO PARA SA DIYOS AT PARA SA TAO!
Mayor Erlinda "Bing" Pabi-Araquil
Personal Life

A wife to Atty. Phinney Araquil and a loving mother to two bright and pretty daughters, Kathleen and Katrina Charm.

Public Service Journey

A defender of the masses, a three-term Councilor of the City of Koronadal. Her guiding principle as the former Vice Mayor of the City of Koronadal is…

Mayor Araquil brings with her a wealth of experience in public service and a deep commitment to the welfare of the people of Koronadal. Prior to assuming the role of Mayor, she served as the City Vice Mayor, where she demonstrated strong leadership, dedication, and a passion for making a positive difference in the lives of her constituents.

Throughout her career, Mayor Araquil has been actively involved in various community initiatives and projects aimed at promoting social development, economic growth, and environmental sustainability. She has been a strong advocate for women's rights, children's welfare, and the empowerment of marginalized sectors of society.

As the new Mayor of Koronadal City, Mayor Araquil is committed to building on the progress and achievements of the previous administration and working towards a more prosperous, inclusive, and sustainable future for the city.

She has outlined a clear vision and agenda for the city, which includes priorities such as improving infrastructure, enhancing public services, promoting economic development, protecting the environment, and strengthening community engagement.

Mayor Araquil is a leader who listens to the voices of the people and is dedicated to working with them to address their needs and concerns. She believes in the power of collaboration and partnership, and she is committed to working with all sectors of society to achieve the shared goals and aspirations of the people of Koronadal City.

EPADAYON ANG KANAMI SANG BAGONG KORONADAL…
SERBISYONG TOTOO PARA SA DIYOS AT PARA SA TAO!
“Serbisyong Totoo. EPAdayon.

“Serbisyong Totoo. EPAdayon” embodies a leadership brand rooted in integrity, faith, and unwavering commitment to the people. Guided by the principles of EPA—Empowered by Faith, People-Centered, Accountable Governance, it reflects an administration that draws strength from moral conviction, listens and responds to the needs of every sector, and upholds transparency and responsibility in public service.

More than a slogan, it is a continuing promise to sustain progress, deepen trust, and ensure that every program, decision, and action genuinely serves the common good—moving Koronadal forward with purpose and unity.

The Three Pillars of Governance
E

Empowered by Faith

Every action and decision is anchored on a strong and unwavering faith in God. This serves as the source of strength, guidance, and purpose in all government undertakings. Public service is regarded as a sacred duty, where integrity, moral values, and respect for all creation are always upheld. Faith stands as the firm foundation in facing challenges and ensuring that all endeavors are carried out for the common good and for the greater glory of God.

P

People-Centered Governance

The utmost priority is the welfare and well-being of every constituent. All programs, projects, and services are designed and implemented based on the genuine needs and aspirations of the people. Every individual—regardless of status or standing in society—is accorded equal opportunity, respect, and attention. The administration constantly listens to the voice of the public and strives to address their concerns, necessities, and dreams. The progress of the city is measured by the tangible improvement in the quality of life of each and every resident.

A

Accountable Governance

Leadership is exercised with transparency, honesty, and full responsibility for all actions and decisions. Public resources are utilized wisely, efficiently, and solely for purposes that benefit the greater majority. All processes are clear and accessible, allowing the people to monitor and inquire about government transactions at any time. Officials and public servants are always ready to explain their actions and answer inquiries, while errors are promptly corrected to prevent recurrence. The trust given by the people is deeply valued and continuously nurtured through consistent truthfulness, accuracy, and uprightness in all official dealings.

Governance Brand: “Serbisyong Totoo. EPAdayon.”
A leadership approach grounded in faith, driven by genuine public service, and committed to inclusive, transparent, and accountable governance—sustaining progress for a stronger Koronadal.
5 Integrated Development Sectors

Social Development

Strengthening health, education, social welfare, and cultural development while promoting discipline, inclusivity, and empowered communities.

Economic Development

Advancing inclusive growth through agriculture, MSMEs, and tourism, while fostering productivity, innovation, and sustainable livelihoods.

Environmental Sustainability

Promoting climate resilience, environmental protection, and responsible resource management through community participation and shared stewardship.

Infrastructure & Urban Development

Delivering safe, resilient, inclusive, and future-ready infrastructure and public service systems that support long-term urban growth.

Institutional Strengthening & Governance

Enhancing transparency, efficiency, digital governance, and citizen engagement to build trust and improve public service delivery.

Strategic Outcome

A faith-driven, people-centered, and accountable City Government of Koronadal that delivers sustainable, resilient, and inclusive growth, anchored on genuine public service and transformed citizen behavior—ensuring that progress is not only achieved, but sustained.

Faith guides → Genuine Service to People → protected by Accountability
The flow of the EPAdayon Governance Framework